Open Nav

浅析接受美学视角下的化妆品品牌翻译

以下是资料介绍,如需要完整的请充值下载.
1.无需注册登录,支付后按照提示操作即可获取该资料.
2.资料以网页介绍的为准,下载后不会有水印.仅供学习参考之用.
   帮助中心
资料介绍:

浅析接受美学视角下的化妆品品牌翻译(论文6200字)
AN ANALYSIS OF TRANSLATION OF COSMETIC BRAND NAME FROM THE PERSPECTIVE OF RECEPTION AESTHETICS
ABSTRACT 
(中文摘要)
 随着全球化的推进,全球的商品经济竞争愈演愈烈。每个商家都面临着这样一个问题:如何把自己的产品更好地介绍给目标市场的消费者。有美丽经济之称的化妆品品牌竞争焦点是化妆品的产品文化、企业形象、产品质量等,而其品牌名称正是其最集中的体现。接受美学确立了以读者为中心地位,为品牌翻译提供了全新的理论视角和研究方法。而本文将从以读者为中心的视角来探讨, 通过了解接受美学的主要概念和品牌翻译的意义,得到启示,提出四大翻译策略,再采用理论结合实际和举例子的方法,分析相应的成功化妆品品牌例子在其翻译策略中的具体体现 ,实现其理论指导下的化妆品品牌翻译的完美表达,目的在于唤起消费者对产品的想象和渴望,迎合消费者的品味,吸引和说服消费者购买产品。
关键词:接受美学理论,化妆品品牌,翻译策略

ABSTRACT
As the economy is increasingly globalized, stronger competitions among countries have arisen. Merchants are encountering such a problem of how to introduce their products effectively that attract target consumer in the target market. Cosmetic called the beauty economy competes on brand culture, enterprise image and product quality, but a brand name are the very embodiment. Reception Aesthetics provides a new angle of reader-centered to guide translation principles, techniques in brand name translation. The thesis will explore from the perspective of reader-centered, and research its main concepts and the significance of brand name translation to get inspired. Then it will put forward four strategies, taking the methods of examples and combination of theory as well as practices to analyze the actual realization of successful cosmetics brand names that correspond to the strategies in translation. Finally, to make a cosmetic brand name translation perfectly expressed under the guidance of theory is to aim at arousing consumers’ expectation and imagination, catering to their taste and judgement, attracting and persuading them to purchase.

[资料来源:Doc163.com]



KEYWORDS: Reception Aesthetics; Cosmetic brand name; translation Strategies
AN ANALYSIS OF TRANSLATION OF COSMETIC BRAND NAME FROM THE PERSPECTIVE OF RECEPTION AESTHETICS
English major, 201112321110, Jiang Xueling
 
CONTENTS
ABSTRACT     I
ABSTRACT    II
1. INTRODUCTION    - 1 -
2. RECEPTION AESTHETICS AND ITS MAIN CONCEPTS    - 2 -
2.1 An Overview of Reception Aesthetics    - 2 -
2.2 Main Concepts    - 3 -
2.2.1 Horizon of expectations    - 4 -
2.2 .2Indeterminacy of text meaning    - 5 -
2.2.3 Aesthetic experience    - 5 -
3. BRAND NAME TRANSLATION AND RECEPTION    - 6 -
3.1 Brand name translation    - 7 -
3.1.1 The significances of brand name translation    - 7 -
3.1.2 The existing problems in the brand name translation    - 7 -

[资料来源:http://doc163.com]


3.2 Enlightenments of brand name translation under the Guidance of Reception Aesthetics    - 8 -
3.2.1 Cultural Communication    - 8 -
3.2 .2 the Creative Expectation of Target Consumer    - 9 -
4. TRANSLATION STRATEGIES    - 10 -
4.1Transliteration    - 10 -
4.2 Free Translation    - 11 -
4.3 Creative translation    - 12 -
4.4 Copying translations    - 12 -
5. CONCLUSION    - 13 -
ACKNOWLEDGEMENTS    - 15 -
REFERENCES    - 16 -
 

[资料来源:http://doc163.com]

  • 关于资料
    提供的资料属本站所有,真实可靠,确保下载的内容与网页资料介绍一致.
  • 如何下载
    提供下载链接或发送至您的邮箱,资料可重复发送,若未收到请联系客服.
  • 疑难帮助
    下载后提供一定的帮助,收到资料后若有疑难问题,可联系客服提供帮助.
  • 关于服务
    确保下载的资料和介绍一致,如核实与资料介绍不符,可申请售后.
  • 资料仅供参考和学习交流之用,请勿做其他非法用途,转载必究,如有侵犯您的权利或有损您的利益,请联系本站,经查实我们会立即进行修正! 版权所有,严禁转载
    doc163.com Copyright © 2012-2024 苏ICP备2021029856号-4